Each time you visit an exhibition, there are some stands that attract your attention more than others. Subconsciously, you’re drawn to stands with attractive layouts and creative visual design, overlooking others entirely in the process. But what is it about these engaging exhibition stands that make them stand out? Is it one specific quality, or a combination of factors that come together to create an appealing whole?

The answer depends entirely on the exhibition in question, its target audience, and the brands/businesses in attendance. Some stands are more attractive to some people than others, just as some are more appropriate for certain types of exhibitions. Even so, the same basic principles of a quality exhibition stand layout apply in all instances. By building a clearer picture of the various options available, it becomes much easier to make the right choice when looking to showcase your brand at any upcoming trade show.